Today we see further evolution of EQT, a ’90’s footwear franchise that relaunched in January 2017. Fusing archival references with innovative materials and technology, EQT is a symbol of only that which is essential and represents the best of adidas Originals. Pushing newness in product, the March drop continues the bold evolution of the 3-stripes Equipment series and is available from adidas Originals stores, adidas.co.za, AREA3 and selected retailers.

In celebration of the EQT product dropping today, we present Born in the ’90’s –  a photographic project featuring all ’90’s originals. If you were born in the ’90’s come down to one of the below-listed locations to take part in the project.

Friday 24 March  

Shelflife, Keys Art Mile  from 1pm – 6pm

DJ, food and bar and in-store product display

Saturday 25 March        

AREA3, Braamfontein from 10am – 3pm

Premium window display and in-store EQT takeover

Saturday 25 March        

adidas Originals store, Sandton from 10am – 3pm

In-store photo experience

Sunday 26 March        

Thesis, Soweto from 12am – 5pm

DJ, food and non-alcoholic refreshments

Be there to feature in it.

Born in the ’90’s casting portraits will be incorporated into a series of short format brand films, released to key media as campaign imagery, featured in the AREA3 window and screened in selected adidas Originals stores.

Join us to be a part of this project, plus stand the chance to win adidas vouchers to the value of R3000.

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