Ciao Malfy – An Authentic Gin From Italy Launches In South Africa Drink Distilled with juniper and 5 other botanicals, Malfy Gin is infused with Italian Coastal lemons and is about to introduce a big Italian gin with a little Italian style, to South African gin lovers. Believe it or not, Gin was actually invented in Italy, Salerno Coast, in 1050 AD by Italian monks who first added locally foraged juniper (“ginepro”, in Italian) to their distilled spirit. With its bold Italian design and unique citrus character, Malfy Gin is bound to make a statement on the increasingly popular gin shelf of South African liquor shops and bars. Elwyn Gladstone, Founder at Biggar & Leith, Malfy Gin Brand Owner: “We were researching the history of gin – and there it was, staring at us; gin was invented in Italy, long before the British or Dutch. However, it wasn’t until we tasted the Vergnano family’s Malfy G.Q.D.I. that we knew we had found a gin that represented literal distillation of Italian quality, culture, and craftsmanship. The infusion of the local botanicals and Italian lemons, which themselves have a rich history in Italian culture, give Malfy a distinctive twist” Malfy Gin is produced at the distillery in Moncalieri, just outside of Torino, an area famous for its wines and spirits. It was established in 1906 and is run by the Vergnano family, Carlo, his wife Pierra and their children Rita and Valter. G.Q.D.I. stands for ‘Gin di Qualita Distillato in Italia’ and is a stamp and guarantee of quality and origin. Comments Rowan Leibbrandt, at Truman & Orange, Malfy Gin South African distributor: “We are thrilled at Malfy Gin’s prospects in South Africa. Malfy’s beautiful bottle captures the essence of coastal Italy, and it’s signature aromatic-lemon flavours give us a unique taste of the Amalfy Coast with their famous lemon groves. We always look for interesting, high-quality products that we think will appeal to South African drinkers, and we’re sure Malfy Gin, with its Italian provenance and outstanding quality, will be appreciated”. Malfy Gin is difficult not to notice. Lively colours of blue and yellow are central to its bottle design and brand identity. Blue represents the Mediterranean and the yellow pays tribute to the citrus used in making this gin. Malfy’s bottle is decorated using traditional Italian glass design techniques and the stopper is made in Italy from real oak. Lemon flavour is what one picks up when tasting Malfy Gin – the lemons used to infuse it are from the Amalfy coast, which is where Malfy’s name is derived from. These Italian Coastal lemons give Malfy the lemon-zest aroma of a freshly picked lemon. Italian juniper and five other botanicals, including coriander, angelica, and cassia bark are also used in Malfy’s production and help create this special gin’s delicious and refreshing bite. Malfy Gin lends itself to many delicious cocktails and mixed drinks – for example, it is perfect for a classic Gin & Tonic (with a slice of lemon or course!) or a Malfy Martini and it puts the ‘Real’ into a Real Negroni. Malfy Gin will also be available in all major retail chains and independent liquor stores around the country in a 750 ml bottle and will cost ± R350 per bottle. Share:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window) You must log in to post a comment.