The Classic Sneaker Reimagined, Redefined and Reinvented 20th March 2017 Fashion Just when you thought nothing more could be done to make the classic sneaker even cooler, G-Star has introduced a new take on the authenticity of footwear design: the Rovulc. What makes this shoe incredibly unique is how it was constructed through vulcanisation – a process developed in the 1930s in former Czechoslovakia. This process entails injecting liquid rubber into a mold under high pressure. The Rovulc is a fascinating reincarnation of the classic men’s sport shoe from the 30s. It is a superb combination of classic techniques and G-Star’s signature denim motif. The Rovulc is available in a range of fabrics and finishes. Leave a Reply Cancel ReplyYou must be logged in to post a comment.