The time has come again for the most prestigious fashion event in Mzansi – the Mercedes Benz Fashion Week Joburg (MBFWJ). This fashion extravaganza will see local and international designers showcasing works from their spring/summer collections. Brought to you by African Fashion International (AFI), MBFWJ 2017 promises to bring you nothing but the best in African fashion design. “We have collaborated with African fashion design royalty to offer a world-class spectacular of refined African apparel and accessories at the newly built Mall of Africa to commemorate 10 years of providing the perfect platform for the continent’s best designers to showcase their collections,” says Dr Precious Moloi-Motsepe, AFI Founder and CEO. The theme for this year’s MBFWJ is #RootedInStyle and it is intended to encourage the young fashion collective to celebrate their style and African individuality. From the 17th to the 19th of August, 44 local and international designers will grace the Mall of Africa with their masterpieces. If you consider yourself a true lover of fashion and a follower of the latest sartorial trends, you cannot miss out. Tickets for the MBFWJ 2017 are now available for purchase. Tickets can be purchased online at www.africanfashioninternational.com and prices range from R150 to R300. Those who are interested in the business of fashion can buy tickets to attend the Africa Trending Masterclass, taking place before the shows on 19 August 2017, from 11h00 to 13h00. The masterclass will be led by Nicola Cooper, trend researcher and analyst, and Dave Nameth, a consumer trend and business analyst, and will stimulate thought-provoking and enriching discussions around African and international fashion. “Fashion Week is primarily about promoting designers to consumers, buyers and media. The goal is to attract sales for designers and engagement for sponsors,” says Dr Precious Moloi-Motsepe, AFI Founder and CEO. “The Africa Trending Masterclass will help share some leading insights on global fashion trends, while engaging influencers in rich discussions about how to elevate and promote African fashion.” You can expect to see the following designers at this year’s MBFWJ: David Tlale Fabiani Gavin Rajah Haute Baso Khosi Nkosi KL Tsotetsi KLUK CGDT Leigh Schubert Marianne Fassler Orapeleng Modutle Style Avenue Quiteria & George Ruff Tung Sheria Ngowi Spero Stefania Morland Thula Sindi TN Collective For further information regarding MBFWJ 2017, visit http://africanfashioninternational.com/. Share:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window) One Response Mercedes Benz Fashion Week Joburg 17 Got #RootedInStyle for SS17 […] (AFI), this year’s theme was #RootedInStyle with the intention of the young fashion collective to celebrate their style and African individuality. The theme was driven by Xperience AFI lounge in recognition of the impact that African fashion has […] Log in to Reply You must log in to post a comment.