Miniso is an international lifestyle brand that has more than 1000 stores across the globe. At its very core, the brand was founded on three pillars that have continued to sustain its massive success worldwide: Simplicity, refinement, quality.

This month, the brand hosted its Change The World conference at the Galleria in Sandton. Guests included various media publications, influencers, promising future investors and current property managers.

The day began at the newly opened Norwood Mall store where key opinion leader, Pearl Thusi, introduced Mr. Miyake Junya, the head designer of Miniso, who expressed his pride and joy at the successful launch of the highly acclaimed international lifestyle brand in the local South African market. Guests were then transported to the Galleria centre where the ‘Change the World’ conference kicked off. With a fantastic presentation, the brand was formally introduced to its 300 guests.

Mr. Miyake Junya and Pearl Thusi

Miniso has generated 20,000 employment opportunities; many in developing countries where occupational prospects might be scarce. Miniso has reached strategic cooperation agreements with 50 countries and regions including China, Canada, the U.S, Russia, Hong Kong, Dubai, Korea, Australia, Singapore, Hong Kong and now, South Africa. Within 3 years, the brand has successfully launched more than 2,000 stores with its revenue hitting USD 750 million in 2015 and USD 1.5 billion by 2016 – surpassing the success of giant retailers by more than 30 years. They attribute their exponential success to their unique business model and product design centred around consumers’ end needs and uses.

As a brand, Miniso is dedicated to quality Japanese product design, using only the finest raw materials in the production of their unique goods. At extraordinary prices, Miniso offers a range of goods at unbeatable costs whilst immersing consumers in an unparalleled shopping experience.

Pursuing the principle of “back to the essence of products”, Miniso encourages economistic spending – purchasing Japanese quality goods at reasonable prices. Miniso grasps at the opportunity to provide excellent products and advocating “genuine goods at a fair price” whilst encouraging the principle of a quality life for the whole family.

Exciting things lie ahead for the lifestyle, fashion and beauty brand with between 80 and 100 stores opening worldwide every month. Miniso is definitely a brand to be reckoned with.


Miniso Stores:
Norwood Mall
Menlyn Park Shopping Centre
Maponya Mall