Tired of getting candy and cards for Valentine’s Day? With Heineken’s new ‘Red Star’ can design now on shelves, we think it’s time you started dropping some hints.

Let’s face it, what man wants six red roses when a six pack of red stars is on offer?

Heineken® recently launched their new can design which has more silver on the outside with the same gold liquid on the inside. The visibility of the aluminum material creates a fresh look. “Bare aluminium looks fresh and thirst-quenching when you take the can out of the fridge,” says Tjeerd Veldhuis (Marketing Manager, Heineken® South Africa).

Star of the show |The timeless and contemporary red star is one of Heineken’s most important visual symbols and has always been part of the brand identity. It’s now larger and more visible so it really stands out. The new can design will be the same all around the world.

“Heineken® packaging design is based on a couple of key principles. It must be progressive, iconic, true to the brand personality, and clearly recognisable, “says Veldhuis. “These elements are all present in the new Star can design – we call it ‘sophisticated simplicity.’ And of course it’s also just beautiful.”

So if you’re looking for something a little extra special from your girl this Valentine’s day, start staring wistfully at a six pack of red stars when she next drags you shopping.

 

Win with Heineken and Blaque Magazine

 

In celebration of Heineken® new can design 5 lucky readers stand the chance to win one of 5 cases of The New Heineken® Can.

 

To stand a chance to win, simply answer this question:

 

The new Heineken® can design has ‘More Silver on the Outside. Same ______ inside’?

 

HEINEKEN® Not for Sale to Persons under the Age of 18. Enjoy Responsibly.

 

Terms and Conditions

 

Competition rules

  1. Entrants must supply full name, contact details and date of birth along with their submissions (entrants to be over 18).
  2. The first 5 readers to enter with the correct answer will be selected as the winners.
  3. If winners cannot be contacted, the prizes will be reassigned.
  4. Blaque Magazine reserves the right to forward entrants’ details to competition sponsors.
  5. The judges’ decision is final.
  6. Competition prizes not transferable and no cash alternatives are allowed.
  7. Employees of Blaque Magazine and participating/associated companies and promotional agencies, contributors to Blaque Magazine and families of any of the above may not enter the competition.
  8. By entering this competition, you agree to receive correspondence from Blaque Magazine and affiliated competition sponsors.
  9. Competition is only open to South African residents.
  10. Entrants must be over the age of 18.
  11. Competition will start on TBC and end on TBC.

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