Hunter’s real, natural cider is excited to announce the launch of FlexBoogie’s single, GOTTA GET UP (Got To Get Up), featuring EMTee Da hustler, which came to life as a result of the brand’s #StartSomething initiative. The #StartSomething campaign kicked off in November 2016, with Hunter’s music scouts identifying some of SA’s hottest up-and-coming talent and helping them get a leg up in the Industry where they collaborate with an A-lister on a song. On Friday, 28 April 2017, Hunter’s announced their first #StartSomething artist collaboration with FlexBoogie & EMTee on Metro FM’s ‘The Drive Show with Mo Flava and Masechaba’.

Emerging artist FlexBoogie was identified for his fresh sound and unique style making him the perfect fit for the #StartSomething Radio Collaboration project which gave him the chance to step up and boost his career.

FlexBoogie is a wordsmith of note – a formidable spoken word artist who draws influence from jazz and hip-hop, while EMTee, whose role was to mentor FlexBoogie in the campaign, is an award-winning artist with a heavy trap sound. The two diverse styles complement each other on the new track.

As a build up to the release of the song, FlexBoogie and EMTee documented their creative process, releasing videos and allowing their fans to have a glimpse of what it takes to #StartSomething. GOTTA GET UP uses hard hitting lyrics to inspire the listener to keep pushing and start hustling in order to achieve their dreams. The track also makes use of Preece Phante’s lyrics, the winner of the #StartwithLyrics competition. As an extension to the #StartSomething campaign, Hunter’s ran the #StartwithLyrics competition on social media, encouraging aspiring songwriters to submit lyrics about taking on life’s challenges.

Metro FM’s Drive Time DJ, Mo Flava commented saying “I’m absolutely loving this campaign, it’s an amazing opportunity for artists to get into the music industry, and to get guidance and support from people who really want to help. Hunters isn’t just creating a platform for these young artists, but are facilitating them with proper insights and exposure to make a career from music”.

To watch the behind the scenes videos, please visit www.hunters.co.za and for more details on the #StartSomething Radio Collaboration with Metro FM journey follow @HuntersCider on Facebook, Twitter and Instagram.