In A World that’s Getting Louder – AXE Brings the Quiet

In a world where being loud is being ‘more’ – Try a little less.
Introducing New AXE Black, a sophisticated and refined fragrance.



Inspiring the AXE Black fragrance

AXE wanted to develop a fragrance structure that captures a smooth balance between freshness and warmth to provide a truly global appeal. We created a modern take on masculine fragrance that leaves a subtle, transparent presence in the air while bringing to it a spirit of youthful energy.

Understated sophistication

In constructing AXE Black, the perfumers deliberately created a balanced and sophisticated scent in order to appeal to a more discerning guy. The combination of fresh watery fruits and the ozonic notes makes an understated presence in the air while the smooth, sensual woody notes linger on the skin for a youthful, charismatic edge with a modern take on masculinity.

The AXE Black difference

AXE fragrances have tended to be more overtly playful with a stronger or sweeter note throughout. AXE Black is a more balanced and clean fragrance from top to bottom with a universal freshness. The energetic elegance and aquatic fresh, yet woody body of AXE Black distinguishes itself from darker, heavier fragrances often associated with antiquated notions of masculinity.

The full AXE Black line in South Africa includes deodorant body spray, antiperspirant roll-on and antiperspirant spray.

In a celebration of quiet understatement, AXE has also teamed up with luxury menswear brand, Fabiani, to give away the ultimate wardrobe upgrade from Fabiani for you to Bring the Quiet in your own way.

Simply register on AXECESS, enter the competition by inserting the last four digits of your barcode and double your chances by Sharing to Facebook and Twitter.

For more information on how to enter, along with details of the prize and T&Cs, visit

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