Words: Dineo Monareng Viceroy 10 YO Launch When I think of Viceroy, my mind immediately swerves straight to Lobola negotiations, uncles (cool, quirky village uncles with prestige). I also think heritage, lush homelands and rich tradition. And then it strikes me, Viceroy is one of those brands that are deeply intertwined in South African culture. So when we got an invitation for a premium night out on the town from Viceroy, we pulled up, no doubt in an ode to culture. The brand has been trading in South Africa for 8 decades. Winning several accolades over the years and amassing a huge following among a predominantly elder male market. But 2020 is a new era altogether! The belle of the ball and new variant; Viceroy 10YO is also gunning for a hip, younger and feminine market. The brand served up niche, pretty ‘Instagrammable’ cocktails prepared by a skillful mixologist in support of this. This was the gist of the soiree, the versatility and appeal of 10YO. The event was MC’d by expressive, cultural curator Kwena Baloyi who took us on an exploratory cultural, transfixing journey. With guests including Johannesburg’s creative cognoscenti including, food bloggers; Neo Sukude and cook, ‘The Lazy Makoti’. Attendees also included, actors Anthony Oseyemi, Latoya Makhene and Motlatsi Mafatshe among others. Musical outfit, the Muffinz, former fashion director of Elle South Africa Asanda Sizani and a few digital media folk. A truly diverse and beautiful crowd, all dressed to the nines in adherence to the black ‘with a touch of gold’ theme of the evening. The event was held at Alice and Fifth (which is reminiscent of Wes Anderson’s Grand Budapest Hotel film ). From the decor, to dim lit lights and swanky bar personnel. Guests were treated to a hearty three course meal including sweet desserts. It will be interesting to note how the market receives the new variant. The bottle is striking and has a timeless design. Much like a milestone, celebratory bottle. You know, the stuff legends are made of. #BLQDrinks #Viceroy10YO Images all supplied. Leave a Reply Cancel ReplyYou must be logged in to post a comment.