Celebrating 50 years of Much, Much More Lunch Bar

Cadbury Lunch Bar, South Africa’s most iconic chocolate bar, is celebrating its Golden 50th Anniversary, by giving consumers much, much more to celebrate!

Since its launch in 1965 the ‘much more munch’ bar has inspired its fans to act on their potential, giving them the drive to perform and the kick-start to surprise the world with their talents and abilities.

Over the past 50 years, Lunch Bar has celebrated many of its own successes, such as retaining its position as South Africa’s #1 selling chocolate bar since 2008, whilst also filling the spot as the 2nd largest chocolate brand after Cadbury Dairy Milk. In addition, Lunch Bar is holding its position as TGI’s most iconic brand in the chocolate category, for the second consecutive year. This award truly reflects South African consumers’ commitment to Lunch Bar as they annually vote with their hearts and wallets, to select their iconic brand of choice.

Sales of this satisfying chocolate bar further echoes its success with more than a hundred million Lunch Bars sold in 2014, which equates to a phenomenal three hundred thousand Lunch Bars sold every day.

As a uniquely South African chocolate, Lunch Bar has captured the hearts and taste buds of the nation, boasting a rich history of product innovations and nostalgic memories of TV commercials and brand slogans that we have all come to know and love throughout the years.

To commemorate its 50^th Anniversary, Lunch Bar will be running a six-month integrated campaign, rewarding both consumers and trade for their loyal support over the past 50 years.

Consumer celebrations will kick off with the selling of Lunch Bar Man Size (62gm) at the regular bar (46gm) price of R6.99, while retailers will be given a dedicated month to exclusively celebrate Lunch Bar’s 50^th Anniversary with their shoppers, in the form of in-store promotions and activity.

And, because Lunch Bar prides itself on providing ‘much much more’, we will be rewarding our loyal fans even further by hosting radio competitions on 5FM’s Roger Good Show from the 16th to 27th March and on Metro FM’s Great Escape show from the 13th to 24th April 2015. To enter, consumers must simply SMS the word ‘Lunch Bar’ and the last four digits of their Lunch Bar barcode to 45555 (for 5FM) or 34764 (for Metro FM) and listen to their selected radio station to hear if they are called to participate. By correctly answering an ‘oviaas’ South African question listeners will stand a chance to win a daily prize of a gold quarter ounce Kruger Rand coin or the grand prize of R100 000 on each station.

Lunch Bar will also become much, much more social with the launch of an official Lunch Bar Facebook page in March 2015. Fans can visit https://www.facebook.com/LunchBarSA to show their support in celebrating Lunch Bar’s successes over the past 50 years and follow us to find out more news about Lunch Bar inspired celebrations to come.

“Through these birthday activities we hope to give South Africans the opportunity to celebrate Lunch Bar’s Golden 50^th Anniversary with us in a fun and engaging manner,” says Meredith Kelly, Mondelez SA Category Lead for Chocolate. “By giving back to consumers in this way we hope to show our gratitude for 50 years of loyal support and look forward to celebrating 50 more years of this hunger-busting chocolate bar that is clearly more than just the sum of its parts.”

Lunch Bar is the perfect snack bar generously packed with chunky peanuts, crisped rice, delicious wafer and chewy caramel all smothered in a thick layer of rich Cadbury Dairy Milk Chocolate. A delicious mix of ingredients that fills you up with every bite as you tackle the road ahead of you.

Lunch Bar – Oviaas!