G-Star RAW is celebrating the 20th anniversary of the iconic G-Star Elwood 5620 jeans with a dedicated S/S’16 campaign that features a unique 3D navigated microsite detailing the intricate characteristics and features of the jeans from slanted thigh seams to workwear pockets. The campaign is accompanied by an Ellen von Unwerth directed video and features the N.E.R.D single “Kill Joy.”

The original G-Star Elwood 5620 was released in 1996, first conceptualised by Head Designer Pierre Morisset after finding inspiration from a passing motorcyclist in the South of France. The G-Star Elwood 5620 represents the core of the brand’s DNA, a symbol of innovation as the first design using the 3D Denim method of construction.

Despite evolving with time to become one of the most recognized denim designs of today, the G-Star Elwood 5620 has retained the five key elements that make it instantly identifiable – its knee patches, 3D shaping knee darts, saddle patch, heel guards, and slanted thigh seams.

 

Vist G-Star Raw today and shop the look.

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