Tubular is vision of the future based on abstracted, collective memories of adidas archive classics. Elevated as the purest expression of modernity taking inspiration from a variety of visions of the future to create an aesthetic world. Constantly evolving and never settling, just like fashion. Tubular will keep challenging and redefining the intersection between fashion and sport.

This season adidas Originals introduces new SS16 styles within the TUBULAR franchise:

Tubular Influencers

adidas Originals Tubular influencers belong to the next generation of global cultural creators. They steal from the past to create the future, pushing the worlds of fashion, art, film, music, and design into bold new territories. They are the true champions of the creative movement adidas Originals is creating, not influenced by likes, shares, or views, but driven by an innate need to express themselves and create their own future.

Filmmaker and photographer David East photographed Petite Noir  and Lulama Wolf in an exclusive local Tubular campaign as the brand continues its FUTURE campaign narrative, with the Tubular FUTURE film featuring two international emerging creatives, forever moving forward wearing SS16 iterations of the progressive Tubular silhouette. 

Lulama Wolf

Blogger/Stylist

Lulama is an artist and stylist, sharing her creative vision on her blog. Disruptive in her approach, Lulama challenges society’s norms, continuously pushing to enlighten and inspire. Her future has no boundaries.

Petite Noir (Yannick Ilunga)

Musician

Yannick travels the world, influencing creators everywhere with his progressive creativity and groundbreaking music. Pioneering noir wave, Yannick crafts his own style, pushing past influences into his own future.


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