Le Coq Sportif A/W 2016

For its latest Carnet de Styles, le coq sportif South Africa’s aim is to capture the brand’s essence in the unique South African setting with a French twist. Models, Chris and Malcolm, were photographed at the unique 44 Stanley Avenue and Media Mill in Milpark in the refreshing mix of renovated 1930’s industrial buildings. Photographer, Aubrey Jonsson captures the young contemporary man through a sharpened urban gaze that accents the strong textures and patterns of the new range.

Le coq sportif’s Fall/Winter 2016 men’s collection is made with quality fabrics and attention to detail such as the Coq D’or range with the golden iconic badge as displayed on the golfer and knitted hoody. The footwear is inspired by retro running shoes like the LCS T4000 and makes it contemporary with a jacquard detail such as the Dynacomf Geo Jacquard amongst others.