Tommy Hilfiger announces its Spring 2016 global advertising campaign, Wish You Were Here.

Set against a backdrop of turquoise waters and white sand beaches, the signature style combines laidback island ease with a sophisticated touch; it’s iconic holiday style at its best.

Nautical red, white and blue meet native flora in sophisticated pieces with laid-back ease. Think crocheted knits and candy-striped dresses. Embroidered seersucker shirts. Blazers and button-downs, layered over wild floral polos.

Blaque_TommyH“Our Spring ’16 campaign is inspired by the eternal island vacation,” said Tommy Hilfiger. “My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”

The campaign stars supermodel Behati Prinsloo – who returns as a brand ambassador for the third consecutive season – with a handsome crew of castaways: Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Haynes. Hair was done by Tomo Jidai and makeup by Francelle Daly

Wish You Were Here will break worldwide in March 2016 with a multimedia program that includes online, print, outdoor and social media.

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