YEEZY Season 3 debuted, last night, in Madison Square Garden to a packed audience of over 20 000 people and hordes watching the live-stream on Tidal, across the globe. True to Kanye West’s over the top delivery, he presented both his highly anticipated album The Life of Pablo in harmony with an installation of his latest fashion range, which packed the punch the world’s been waiting for.

YEEZY Season 3 presents the muted, washed-out colours and cuts we’ve come to know from the artist and designer, with the addition of not-so-common yellows and reds, evolving the brand into its new era.

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