Puma has done it again! This super cool international brand always collaborates with the dopest people in the game to give you the best in street-chic fashion. This time, Puma has joined forces with renowned US-based graphic artist Naturel to bring you the swankiest apparel for the season. This collaborative collection will be debuting in Autumn-Winter 2017.

Naturel’s charismatic approach to street cool has etched his name in the upper echelon of streetwear design. Known for his symbolism-heavy illustrations, street conscious assertions on Neo-Cubist styles, he injects references from sports, fashion and music into his art.  What you can expect from this collaboration is nothing of this world.

The PUMA x NATUREL collection includes footwear, apparel and accessories inspired by space travel and a vision of an urban landscape on the moon, accented by military details. Naturel spins timeless icons like the Suede and Clyde, making them street wearable art.

These are some of the masterpieces included in the PUMA X NATUREL collection:

PUMA x NATUREL Denim Parka – R3 599

That NATUREL touch meets soft, tonal colours. This parka gets a streetwear twist with PUMA x NATUREL tape along the hem. The soft denim coloured in the seasonal NATUREL colour palette is the perfect companion for a cool streetwear look.

PUMA x NATUREL Windbreaker – R1 999

Giving PUMA’s original Savannah style the NATUREL treatment. This savannah Jacket with its asymmetric half zip comes with soft lining and the seasonal Moon Jungle Camo print created with NATUREL’s typical graphic handwriting. A must-have for the next autumn season.

PUMA X NATUREL Tech Tee – R999

Fierce to a T. This shirt gets the NATUREL treatment with the rain camo all over print and a branded tape PUMA x NATUREL running through the back. With its soft base quality, it can be worn while working out or for an advanced street look alike.


You can get your piece of the street-style astral magic from the 25th of July. If you miss out, no need to worry, the second drop of the collection will be available in September. The collection will be available at PUMA SELECT, Shelflife, Anatomy, Al Capone and selected retailers.


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