Superga X Euphonik

Following the overwhelming feat of previous Superga X Euphonik edition sneaker ranges, the People’s Shoes of Italy, Superga brings you a third collaborative design with award-winning house music heavy-weight DJ Euphonik.

Questioned regarding Superga South Africa’s decision to continue aligning their brand with Euphonik, Marketing Manager Katy Ward had the following response: “We had two previous solid and successful ranges with Euphonik. Our brands also align perfectly and hone in on very similar fashion and lifestyle principles. This range is bigger and better than before and we have had a superb response to the styles thus far.”
Themba Nkosi, popularly known as DJ Eupohnik to his multitude of doting fans, had a very hands on approach when it came down to the creative and design process of the EUPHO 2184 sneaker. This has resulted in the creation of sleek and trendy high-top kicks which are sure to thrill fun loving and fashion forward folks.

For the first time this collection oozing style and sophistication, is available in classic black as well as a fresh white. Beautifully crafted from a combination of genuine and patent leather, it perfectly displays the DJ’s renowned gold crown logo on the sole. Superga enthusiasts have come to expect high quality, sleek and well-fitting shoes from the brand and these chic kicks are certainly no exception to this fashion
rule.

“Superga is a brand that is authentic to me, my style and my brand. We have an awesome working relationship and also share the same target market. It has just been a natural synergy for us to keep working together,” says Euphonik.
The EUPHO 2184 high-top Superga sneaker is unisex, retailing for R1000.00 is available at all Superga Concept Stores nationwide. It will be in-store from August 2015.
For further retail information please contact (011) 608 0023 or visit their website on www.superga.co.za